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Health

Population is fat, but market still has not adapted

02/07/2014

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 

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The Brazilian is fatter. Over 70 % of the population is overweight recommended for a healthy life, 51 % overweight and 17 % are obese , ie , one in six people.

Despite this new reality , the market is not yet adapted to the scenery and eat a more balanced way outside the home is still difficult . What today is a bottleneck , can become a golden opportunity to market supply.

Livia Barbosa , director of the Center for Advanced Studies of Advertising and Marketing ( ESPM - CAEPM ) School of Advertising and Marketing , reporting on the PEGN elucidates to the fact that the overall increase in cardiovascular disease and obesity is linked to physical inactivity or the supply , and an aging population ; increasingly interested people to live better. Therefore, health and food issues have played a more central role in contemporary society .

In Brazil , the market for healthy food should surpass U.S. $ 40 billion in 2014 , according to a forecast made by Euromonitor . Consumption of foods that benefit health in the world grows three to four times higher than the average sales growth rate of conventional foods .

According to information from BRF , the most important aspects considered by the Brazilian to buy a product are :

54 % - Being the brand I trust and I know

52 % - Being healthy and tasty

28 % - Be nutritious, enriched with vitamins

27 % - Being a quality food

27 % - Being cheap

22 % - Being a food with fewer preservatives

Thinking about that microempresária Belyssa Pereira decided to enter the healthy and functional food market. " Today people are overfed but undernourished . With a day to day run so we can get the power , so that when we decrease the rush to enjoy the fruits of health as hard work . Today nutritionists prescribe hundreds of diets and on a day to day run so who can go to the market and prepare a varied menu for the week ? And if anyone can cook like our mothers and grandmothers , healthy , tasty and homemade recipes , why not pay for it ? "Explains the entrepreneur that provides frozen meals , with single or weekly menus .

Salad can lead to anything

But remember that it can not be fooled by any green calendar. Some research indicates that fast food chains that market themselves as healthy can be as harmful to health as good old sandwich. Researchers at UCLA ( University of California Los Angeles ) found that adolescents who preferred the snacks Subway in the United States ended up consuming as many calories as those who ate in restaurants Mc Donald's , but with more sodium.

The salads served by some restaurants , with croutons , cheese and sausage meat can also be as damaging as any other quick dish full of preservatives and additives .

Food on the street can be more healthy than at home

According to research Nourishing or eat : dialogues and dilemmas in everyday customers in restaurants and nutritionists meal by weight , people who use restaurants per pound for meals outside home know which foods are healthy and which are not. Most choose which puts on the plate according to the criteria of health.

The big problem is what you eat at night, during dinner : usually food high in fat and calories , such as frozen or fast food preparation , according to the study by nutritionists Santelle Odette , the School of Public Health ( FSP ), USP .

Odette believes people do not eat wrong by choice, but by a series of difficulties that hinder the adoption of a healthier eating routine . " Therefore , the nursing professional must understand the daily lives of customers to identify what difficulties the person. And from that, make a proposal for education and health food that is appropriate to each situation . "

 

 

Source : Uol - Modern Consumer

 

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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