Clipping of news on Brazilian Culture, Law and Citizenship
09/01/2014
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Miraculous slimming treatments come in sight of committee and American companies are fined Photo: Justyna Furmanczyk / stockphoto
WASHINGTON - Manufacturers of supplements , drinks, creams and various products that promise miraculous weight loss were fined in the United States . The Federal Trade Commission ( FTC , its acronym in Igles ) claimed that the promises , in fact , these were false advertising and charges a $ 34 million four companies to reimburse consumers .
The companies involved - Sensa Products , L' Occitane , HCG Diet Direct and LeanSpa - deny the charges . The case is part of a broader crackdown on companies that promise weight loss based products. The " New York Times ," Linda Goldstein , president for advertising and marketing law firm Manatt , Phelps & Phillips , said that the Commission made it clear that companies have used the methodology of double-blind study that tests are only placebo , to document the efficacy of medical products to lose weight .
" Resolutions to lose weight are easy to make but difficult to maintain. And the chances of being successfully get just putting something in the food or spending a cream thighs are almost nil . The science simply is not there , "said Jessica Rich , director of the Commission for Consumer Protection , said in a statement .
The weight loss industry exploded in recent years . In the United States , a survey of Marketdata Enterprises shows that consumers spend about $ 66 billion a year on soft drinks and dietary supplements and other products designed to eliminate fat .
The growth is accompanied by an increase in cases of fraud . In 2011 , 13 % of all complaints of this nature were made to the FTC aimed at manufacturers of weight loss products . The double that of any other category .
Over the last decade, the FTC has pushed media companies not to accept advertisements of weight loss products whose claims are " too good to be true," and saw " a significant reduction in the number of ads " in major American media , said Richard Cleland , the FTC attorney .
The Sensa was fined $ 46.5 million to pay for consumers confirm the effectiveness of your weight loss supplement .
Cosmetics manufacturer with more than two thousand stores worldwide , L ' Occitane is accused of ambush marketing two skin creams . In a statement , the company said it " has a great deal of care in the development of our entire product line and we want our clients to make informed decisions . Since the FTC the company has implemented a set of policies and more stringent procedures that will guide future clinical trials and ensure that our marketing and advertising complies with the regulations and guidelines of the FTC . " L 'Occitane agreed to pay $ 450,000 to reimburse customers .
The HCG Diet Direct was fined for selling dietary bullets with a hormone naturally produced by the human placenta that has been " falsely promoted for decades as a supplement for weight loss ," the commission said .
Have the prosecution of LeanSpa falls on its executives, who , according to the FTC , news sites used to promote false information about the powers of the acai berry weight loss and a cleaner bowel .
Source : The Globe - Online
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This article was translated by an automatic translation system, and was therefore not reviewed by people.