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Summer items are 9.11 % higher in 12 months, almost double the inflation

01/07/2014

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 

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Dilemma. - The student Carlos Albuquerque looking for a fan to help study for tender . He is afraid of the account value of a new air conditioner at home Photo: Daniela Hallack Dacorso / Daniela Dacorso

RIO and SAO PAULO - With the temperature above 40 degrees , the prices of products and services linked to summer rose 9.11 % in the country in the last 12 months , almost double the average inflation of 5.63 % of the Price Index (CPI ) , the Fundação Getulio Vargas ( FGV ) , a survey conducted at the request of GLOBE . As prices rise - the fruits were 16.79% more expensive , and soft drinks purchased outside the home increased by 11.68 % - , the products disappear from the shelves . Have lacking air - conditioning and even ice.

Failure comes even after the industry have produced 20 % more fans , air circulators , and air - conditioning laptop this summer , according to Lourival Kiçula , president of Electrons , association of manufacturers of consumer electronics products. Assuming that the production of fan and air circulator was not sufficient to meet consumer demand , Kiçula said the size of the increase in production was decided according to the requests of retail.

- Retailers have not gambled in a heat of this , so is there still stock air - conditioning . For products more affordable ( fans and air circulators ) , we had some requests to confirm and products are coming out today from factories to stores, but no stock - told .

As part of the industry is in a period of shutdowns , the executive noted , in many cases does not help open new retail orders . Kiçula recommends that consumers check the stores from Thursday, as new orders will take about three days to get to retail.

Even the gyms become more expensive , with a high of 7.51 % , well above inflation :

- We see a very large weight of services , with adjustments academies and clubs above the average inflation and fruit and drinks . The drinks are great villains because they are too consumed this time of year - Braz says , citing high of 11.61 % of the beer.

Revenue grows 100 %

The intense heat - the thermal sensation reached 50 degrees - has boosted the consumption of ice cream. The Ice Cream Italy sold 63,000 liters of product only from Christmas to early January .

- In these days the hottest sales of stores grew more than 100 % compared to normal summer days - says Juliana Fonseca , the Ice Cream Italy, which estimates a 15% growth in revenues if the hot weather continues .

Lacking until ice to bars and restaurants . The Gelótimo distributor , who arrives to deliver 30 tons of ice during the weekend had to rely on other suppliers , but the situation is under control , according to the company .

- This year , the heat started later. Lack enough to beat last year - says Fabiula Machado , the Gelótimo .

In stores , sales of air conditioning helped sellers to hit the targets. According to economist André Braz , FGV , prices rose 5.03 % compared to last summer can still be rearranged.

Sales of air conditioning triple

In Ricardo Eletro Uruguayana Street , there were only fans and split appliances in stock . Across the country , the brand reveals that sales of fan and air - conditioning in the first four days of January were three times higher than in December .

- Have sold more than 20 000 fans and four thousand air - conditioning - says the head of white line and portable , Ricardo Torres, who expects to sell 100 000 30 000 fans and air conditioning in January if the temperature continues to rise.

In Ponto Frio , the Rio Centro, remained to sell only two fans and no air conditioning . Tele -Rio , were missing appliances 12 000 and 18 000 BTUs .

- Our Christmas is not in December but in January - said the manager of Tele -Rio , Lenilson Ribeiro .

In Uruguayana , in downtown Rio , the student Carlos Albuquerque sought a new fan:

- Studying this heat does not yield , but not enough to buy another air -conditioned by the increase in the electricity bill .

In the dotcom stores like American , Ponto Frio and Shoptime , many models of air conditioning are missing and only appears the classic message " Not available. Notify me when it arrives. "

In Ambient Air specializes in air conditioning , the sale of handsets in the first days of January this year already exceeds by 40% the volume of early 2013 , according to the Commercial Manager of Ambient Air , Ilana Kohn :

- This year the summer warmed at once and demand has been huge since 2 . Are abnormal days. What you see is a movement of zeroes stock , stock arrives - she , who saw mostly end devices window as 7,500 BTUs and 10,000 BTUs , with new deliveries scheduled for this week explains .

On Friday and Saturday , the store network in Barrashopping had to queue at the door , such was the demand of customers mainly models with remote control . Ilana fears that if demand remains strong , can not serve customers even with an extensive lineup of requests already made the manufacturer .

 

 

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