Clipping of news on Brazilian Culture, Law and Citizenship
11/29/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Survey reveals consumer willing to spend even after high interest
OSNI ALVES
Rio - The Brazilian Christmas is more expensive due to increased benchmark interest rate , adjusted to 10 % per year on Wednesday . However , the new Selic will not inhibit consumption of the population this fall , according to research by Deloitte . The survey reports that 59 % of consumers plan to spend more than last year , 64 % of them use the internet in the buying process , 74 % have a credit card as the primary means of payment, and only 36 % plan to save the 13th salary that starts out today.
General assistant , Damiana da Conceicao says that this year end is nothing : buy an air - conditioner to pay in installments
Photo: Uanderson Fernandes / Agency Day
Responsible for research, Reynaldo Saad said the average ticket purchase is around R $ 61.85 , or 11 % more than recorded in 2012 . " The profile of the Brazilian establishing a level lower than that which effectively disburse consumption. This is because at the time of purchase, for the emotional boost he end up spending more, " he explained. The survey had 750 respondents , 26 % Southeast , 27 % in the Northeast , 27 % in the Midwest and North added , and 20 % of South
TRADE IS MOST AFFECTED
Economist at the Institute of Development Studies and Government ( IDEG ) , Marcello Bolzan stresses that the most affected segment with high interest rates is the retail open . "Trade undergoes the negative impact due to increased cost of the final product. As the entrepreneur will pay more for their raw materials and even for raising credit if borrow money to build inventory certainly will transfer the difference to the consumer, " he said.
André Braz , Fundação Getulio Vargas , consumers should avoid buying the deadline , even when the Selic rate is low . "Shopping installment conceal interest ," he said, adding that prices of products bought on sight should not be changed . However, with the Selic high, financing , card and overdraft rise.
Expensive credit makes it harder to discharge delinquent
Adriana de Souza , 36 , is a hairdresser with credit card blocked and can not go shopping this holiday season . She has two children , aged nine and 16, and to meet the need of them , seek help from relatives and friends . " They spend the card and I paid," he said, adding that lives an awkward position because he could not repay the debts due to the increased cost of credit, which now, with the increase in the Selic , will become even more difficult.
The general assistant Damiana Maria da Conceição Aragon , 49 , plan to buy only one air - conditioning on the card in ten months interest . She is researching the price of handsets , but says that this year end is nothing . With regard to Christmas presents , only purchase in January 2014 . This is because there is much difference between the prices charged before and after the date .
The Central Bank increased the Selic justified as the bitter medicine of the government to control inflation , currently at 5.84 % per month , when the target is 4.5 % .
Source : The Day - Online
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This article was translated by an automatic translation system, and was therefore not reviewed by people.