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Offer 4G phone in Brazil grows, but challenges are network and price

14/10/2013

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 

 

 



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Model offering smartphones with mobile Internet fourth generation ( 4G ) more than doubled in the last six months in Brazil , but the high price and limited network still remain as challenges to expand the user base of this technology .

According to data from the National Telecommunications Agency ( Anatel ) , the number of 4G models approved by the agency rose from 11 in April, when the offer was initiated in the country to 31 in early October .

Of the total of approved instruments , eight are from Samsung Electronics , Motorola two , five from Nokia , LG six , four and four from the BlackBerry Sony Mobile. Apple , which until then had not adapted to iPhones frequency of 2.5 gigahertz ( GHz ) adopted in Brazil , had two models approved in October .

Claro and Vivo intend to launch by the end of the year over 14 models of smartphones with 4G technology , operators reported Reuters .

In April , the course had four 4G smartphones in its portfolio , currently at number 17 . By the end of the year , seven more models to be launched , the company said .

Already Vivo sells 12 models of smartphones with 4G connection , and also intends to launch in the coming months seven new models .

Despite the increase in supply , the number of users of 4G technology is still low compared with the total of mobile Internet users in the country . According to Anatel August , mobile broadband accesses totaled 85.31 million , of which only 398,620 were from 4G terminals .

One of the main challenges for the expansion of the customer base is still the high price of smartphones adapted to the technology , said market analyst at IDC , Leonardo Munin , pointing out that the scenario is gradually changing .

" The products that have such availability are expensive , but the price decrease is starting to happen," Munin said , noting that six months ago there was no 4G handsets available on the market for about 1000 reais , as is the case today Nokia Lumia M.

Prices vary depending on the customer's plan , but in the course of pre -paid , for example , 4G phones like the Moto X can cost 2399 reais . Among the smart phones with 3G technology , the supply of cheaper smartphones is higher , with models available for 599 reais , as the Samsung Galaxy Trend . Vivo has not informed the price of their 4G smartphones .

The operator TIM expects to close the year with 13 models compatible with the 4G technology , and the company currently has seven models in its portfolio , said the operator . Hi already currently offers 11 models and hopes to reach the end of the year with six .

For TIM , in 2014 the prices of 4G smartphones tend to be closer to 3G "low end" ( with lower prices ) .

" As with other technologies , the massification of service tends to reduce price levels , without it being possible to set deadlines ," said Vivo in a statement sent to Reuters .


Network , the real challenge

In the opinion of the Motorola product manager , Renato Arradi , challenges for the growth of 4G are not limited only to the price of the equipment , but also to the expansion of network infrastructure nationwide .

" Today we have products with support for 4G , but in Brazil , only in larger cities you can get the benefit," he said . " With a broader scope in the country , there may be greater demand and price positioning different," he said.

Motorola has two devices available in the market , the Motorola RAZR HD , the first 4G launched in the country , and Moto X. According Arradi , the two products have higher value because the 4G demand more expensive components , such as longer battery life and larger screen for watching videos .

The executive does not rule out , however, the possibility that in the coming years , with the technological developments and increasing demand , the cost of the handsets fall.

Munin , the IDC , is of the same opinion, and believes that next year will be greater demand . "This market should begin to grow strong even halfway through 2014 . Copa will leverage and infrastructure will improve by then," he said.

The four major carriers in the country said in early August to be in compliance with the FCC 's goal of covering the cities with 4G network headquarters and branch offices of the World Cup until December 31 .

But operators hardly reach this year projection of 4 million users 4G released by Anatel under companies.

In late August , the agency stated that it considered anticipate goals of universal 3G and 4G telephony in Brazil . The goal for the 3G , currently set for 2017, can be shortened by one or two years , while the 4G , 2019 , can be advanced by one year .

The government auctioned 2.5 GHz frequencies for use by 4G phone last year and should do new auction involving the 700 MHz band , most common in the world of technology for operation in early 2014


Source : UOL - Modern Consumer

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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