Clipping of news on Brazilian Culture, Law and Citizenship
01/10/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Growth will be accompanied by increased sales of smartphones . Expected to be invested 571 million dollars in the region
Latin America will experience over the next four years, a 70% increase in advertising aimed at mobile phones , almost double the world average . " By 2017 , advertising will grow much more in Latin America than in Europe or Asia " , said Friday Leonardo Hilario , manager of planning and design of Telefónica Digital advertising for the region .
Investment growth in advertising will be accompanied by increased sales of smartphones , " which allow you to use media more attractive to users ," said Hilario , who attended Saturday 's second day of the Festival of Media Latam .
Currently, there are 114 phones per 100 people in Latin America . According to Hilario , it is expected that 2017 will be invested 571 million dollars in advertising in the region .
Shaun Gregory , director of global advertising Telefónica Digital , said that the world of mobile phones no longer just a " niche " to be the agent of a " real transformation " of the media .
( With EFE )
Source : See Online
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This article was translated by an automatic translation system, and was therefore not reviewed by people.