Clipping of news on Brazilian Culture, Law and Citizenship
10/03/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Mintel publishes survey on spending habits on Thursday.
Study also shows that status is also relevant at the time of purchase.
More than 70 % of Brazilian consumers believe that products and services are more expensive higher quality. This view varies according to social class and reaches 75 % in the case of consumer grade C , and 73 % among classes D and E. Among Brazilians class AB , 65 % agree that price is an indicator of quality , according to the study " Consumer Spending Habits ," Mintel , a British company that operates in the market research.
The report also identifies that brand image and reputation are fundamental for the Brazilian consumer , since 75 % of respondents agree with the phrase " buy known brands makes me feel good ."
According to the survey , 79 % of respondents condone the class C with the quote when analyzed their attitudes towards shopping, versus 75 % of consumers in classes A and B , and 69 % of D and E.
Another finding of the research is to advance the G1 status is also something relevant , since 26 % of respondents said they would hide the fact that buying cheap products as private label items in supermarkets .
According to research from Mintel , this behavior is stronger among young men , since 31 % of them between 16 and 24, claim doing so . C -class consumers are more likely than those of classes A and B to hide the fact that buy cheaper brands , with 28 % claiming to do so , compared to 21% of AB .
bargain
The study also reveals that the Brazilian buyer can not resist the temptation of a promotion , but unlike what many might think , is the male consumer , especially that between 25 and 34 years, more interested in promotions .
Currently , almost half of them ( 43 % ) stated that uses in-store promotions , such as the "buy one, get one " . In comparison , only 29 % of women belonging to the same age group state that uses the same type of offer .
The research identifies that the same group of young men , 27 % are more likely to enter a store that did not attend , simply because they have a coupon promotional hands . The same behavior is observed in only 17 % of women of the same age group .
The Mintel report also reveals that younger consumers seem to be more careful with their money , as almost a quarter (23 % ) of men and 20 % of women between 25 and 34 years , admit that you care about what they spend , checking your bank statements and receipts regularly , compared with 18 % of the total survey sample .
To develop the study , Mintel did 1,500 interviews during the first half of 2013 , the five regions of Brazil , including all socioeconomic groups and people aged 16 years and over 55 years.
Source : G1
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This article was translated by an automatic translation system, and was therefore not reviewed by people.