Clipping of news on Brazilian Culture, Law and Citizenship
09/25/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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The Commission on Science and Technology, Communication and Information approved on Wednesday (18) proposed that includes among the practices that constitute unfair advertising those that are able to induce the child to disregard the ethical and social values of the person and the family that encourage excessive consumption.
The approved text adds provisions in the Code of Consumer Protection (CDC - Law 8.078/90) in order to avoid excesses in serving advertising to children. The CDC has cosidera advertising one that takes advantage of the lack of judgment and experience of the child.
The rapporteur on the committee, Mr Alex Sandro (PPS-PR), recommended approval of the project as previously approved by the Commission substitute Economic Development, Industry and Trade.
According to Alex Sandro, the substitute "maintains a degree of freedom with responsibility, indispensable to the exercise of economic activity in a democratic regime."
By unique design (PL 5921/01, the former deputy Luiz Carlos Hauly), would be prohibited from advertising to promote the sale of children's products. For Alex Sandro "when trying to set limits to the bad publicity directed at children, the text [original] turned out to be too radical remedy, capable of killing the patient."
Procedure
The text adheres to conclusive analysis of the Constitution, Justice and Citizenship.
Reportage - Murilo Souza
Edition - Rachel Librelon
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This article was translated by an automatic translation system, and was therefore not reviewed by people.