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TV channel for babies ran abusive and deceptive advertising

09/26/2013

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 

 

 

 



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Denunciation of the Institute Alana led the Commitment Adjustment of Conduct ( TAC ) signed between the Public Ministry of São Paulo and Fox Latin America Channels of Brazil , responsible for programming " BabyTV " .

The Public Prosecutor of São Paulo signed a Statement of Commitment Adjustment of Conduct ( TAC ) with Fox Latin America Channels of Brazil , responsible for programming " BabyTV " - attraction toward children from birth to three years old and conveyed by the channel -TV Fox Life - to enter the station and keep on its website texts to warn parents about the stages of child development with expert analysis of the area , as well as suggestions of interaction between parents and children .

The agreement was signed in December last year , and last week , was approved by the Supreme Council of the MP . The channel's programming was promoted as educational , but there are no studies that prove that watching TV at that age does well . To determine damage to physical and mental development of children under three years of age due to exposure to television , the Prosecutor's Office had initiated an inquiry civilian from a representation made by Alana Institute , which resulted in the TAC .

The advertising , unfair and deceptive contradicts pediatricians and child development experts . They point out that " there is evidence in different scientific papers , as well as the opinion of the Paediatric Society of São Paulo and recommendations of the Brazilian Society of Pediatrics and the American Academy of Pediatrics that children under two not watch television, regardless of its content ."

Under TAC , Fox will also have "the obligation to keep the disclosure , the programming broadcast by television, the web page mentioned above with at least one insertion every hour , in the period between 6 and 22 hours. "

Read the TAC .

Understand the case http://biblioteca.alana.org.br/biblioteca/CriancaConsumo/AcaoJuridica2.aspx?v=1&id=143

About the Institute Alana
Alana The Institute is a non - governmental, non -profit organization that works on several fronts to find ways to honor children transformers , ensuring its full development in an environment of well -being . With innovative designs , ranging from direct action in early childhood education and investment in training of educators to promote discussions to raise awareness of the company , the Instituto Alana has children's future as a top priority .
Info : www.alana.org.br

 

Information for the press :

 
2PRÓ Communication - alana@2pro.com.br


Source : Instituto Alana

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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