Clipping of news on Brazilian Culture, Law and Citizenship
06/09/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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Brazilian children spend an average of five hours in front of the television , a number that ranks among the highest in the world. Ie 35 hours per week (almost a working day ) of commercial bombardment and exposure to all sorts of products , fast food , to toys . Furthermore , 15 % of the child population of the country is obese .
Image | Dan B. Illustration picture | Dan B. IllustrationSegundo the North American Dietetic Association Borzekowiski Robinson takes only thirty seconds to a brand influence a child. Today children actively participate in 80 % of the buying decisions of the family and increased decision-making power consumption among children arrive earlier and earlier , ie , now increasingly younger children know what they want and how to get .
The federal government relaunched in 2013 the booklet " Consumerism : Kids in the opposite of sustainability " , a publication that is part of the series Notebooks Sustainable Consumption , first released in November 2012 .
The importance of working new consumption patterns for small is to avoid the development of "little monsters " , who already grow immersed in a hyper mentality and little financial and ecological awareness .
In the documentary " Child, the soul of business ," Estela Renner clearly demonstrates the reality and needs of the child in the Brazilian consumerism . In a dynamic with some children , the interviewer asks two leaves on the ground , each with the words : Play and Buy , and then asks them to put their hands that they like , and the result is the most hands on the sheet " Buy " and in another sheet , saying : No one likes to play ? The documentary aims to discuss and evaluate the child consumerism as children are exposed to advertising ( and media in general ) and how these are influenced by the media.
An example of the excessive consumption changes child mentality is given by Yves de La Taille , Professor of Psychology course at USP in their participation in the film : " Child, the soul of business " Estela Renner : " dolls today call the doll, but should have another name because the doll was formerly a motherly care , the girl was the mother doll , looked after like a child , a baby . And nowadays , a lot of the dolls is not , is projected , you are not the mother of Barbie . "
Image | SXC.Imagem | SXC.Dia children against consumerism : that such exchange instead of buying ?
Children's Day is synonymous with buying gifts , spending more and less space indoors. To stimulate consumer awareness and help combat child consumerism , the Institute promotes Alana swap meets toy by Brazil . The idea came in 2012 , when there were more than 50 autonomous fairs across the country . This year , the proposal is that simultaneous events are held on the 12th of October.
On the website of the institute are available support materials for parents , mothers , movements and organizations realize their own fairs . With a guide on how to organize the event , a kit for publicity and a flyer with directions to be distributed to participants . Then , anyone who wants can still send the information to Alana and compose the great map of fairs exchange toys .
According to the institute , more than exchanging toys that are of no concern as before , the experience is enriching for giving new meanings to old objects and assert that relations need not be guided in purchasing . The campaign proposes that families reflect on the relationship of the Children's Day with excessive consumption .
For this year are already confirmed six shows , one of the institute Alana , on October 12 , at Casa das Rosas in São Paulo , from 11h to 15h . To know about the schedule of other shows , visit : http://mobilizacao.alana.org.br
Source : Modern Consumer
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This article was translated by an automatic translation system, and was therefore not reviewed by people.