Clipping of news on Brazilian Culture, Law and Citizenship
29/08/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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They say that beauty does not set the table . But despite this, a study by the Brazilian Institute of Geography and Statistics - IBGE showed that Brazilians spend more on beauty than with food. According to the survey , of which U.S. $ 43.4 billion Brazilians spent buying hygiene products , beauty and personal care in 2011 , U.S. $ 19.8 billion were disbursed by the class C. Brazilians with incomes between two and ten times the minimum wage spend 1.3 % of their income every month to take care of hair and nails . It is almost double the expense of rice and beans ( 0.68 % ) . Spending on shampoo , conditioner , makeup ( 1.46 earnings ) reached almost the same thing that you spend with meat ( 1.73 % ) .
Brazil spends more because it pays more
But not only by giving great importance to cosmetics , beauty products and services that Brazilians spend more money . The tax on cosmetic products is 50 % of your final selling price . For perfumes, the tax burden is around 75 % , but no, we're not talking about imported products , this is taxation on products produced here in Brazil .
Growing sector
Data from the Brazilian Association of Industries Toiletry , Perfumery and Cosmetics ( ABIHPEC ) also show that the beauty industry has been growing on average 10.4 % per year. Hair Care representing 22.1 % of revenues. Other information , the National Association of Trade in Goods Personal Care and Beauty ( Anabel ) found that the amount of new salons grew by 78 % in five years. " The trend of men and women - they increasingly - invest in " visual " is to meet the imposition of marketing , whether for reasons of vanity and self-esteem - or simply because beauty is key," explains the entrepreneur .
Service sectors , health and beauty were most stimulated opening franchises in Brazil this year . In the past six months, the business sector and services opened the largest number of franchised units ( 873 ) . Then comes the segment of health and beauty ( 722 ) . The businesswoman Sandra Assis Maia , owner of Clinical Capillary High Stima , says that after much research in the field of beauty decided to format your business into a franchise option to win this audience that consumes products that meet the personal well-being .
Source : UOL - Modern Consumer
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This article was translated by an automatic translation system, and was therefore not reviewed by people.