Clipping of news on Brazilian Culture, Law and Citizenship
09/02/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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The Decree of the Ministry of Finance is July 18 , but the practice was already ilegal.Uma 1971 law forbade commercial companies distribute free prizes , except through contests only cultural , but the text has been strengthened to curb the practice in the nets social .
" Before the ordinance, this requirement was already made , but the rules of the free distribution of prizes had not expressly determine that the business social network requisitassem authorization ," the ministry said in a statement.
Sweepstakes must have an exclusively social
According to the decision , companies are prohibited from offering free prize draws that have not exclusively cultural , ie , the contests can not link with a trademark .
You can read what characterizes a cultural contest in the text of the provisional measure , the Ministry website .
The lawyer Isabela Guimaraes Del Monde , Digital Marketing Specialist and member of the Office Patricia Peck Pinheiro Lawyers , says that the changes made by the Ministry of Finance clarifies better what can and what can not be done in a cultural competition .
" The law has always allowed Brazilian cultural competitions were conducted without authorization . However , this legal permission was eventually used in a distorted form , and many companies , even mere ignorance cool, were conducting trade promotion without permission , just calling the action of cultural competition , " he said.
For Luis Felipe Cota, Chief Marketing Agency Goomark , changes are necessary and will be beneficial in the long term .
" If there is something positive to take the cultural contests of Facebook is that , from now on , the content developed by the brand becomes even more important to win the commitment of the fan , will end the story of increasing engagement in exchange for premium
" he said.
Customers use social networks to interact with companies4 photos
To try to put an end to the criticism that was taking power in social networks , and saying that the bag of Ruffles potato had too much air , PepsiCo made an infographic explaining the importance of the air to leave the entire product Read maisReprodução
Supervision
The Cef and Seae are responsible for the oversight of companies who promote the competitions .
According to a statement from the Ministry of Finance, "Box has wide capillary , with over 36,200 units across the country , reaching the 5,467 municipalities , and more than 6,000 units themselves , between branches, and self-service rooms . The audit teams of Cash are scattered around the country and perform regular visits to companies that are making irregular campaigns . "
The Seae , although a smaller team , with the collaboration of agencies in the consumer , such as consumer protection agencies , and with the support of state prosecutors , who regularly refer complaints or reports of promotional campaigns with evidence of irregularities .
The bodies shall monitor whether companies are conducting competitions within what the law provides , if the awards are being handed out , if there was no manipulation of the outcome , have been observed all the rules in the Commission's Rules of promotion, if taxes were paid and if it was not breached any consumer law participant , among others .
Source : AIB News
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This article was translated by an automatic translation system, and was therefore not reviewed by people.