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Piracy: one in six Brazilian purchase, most are rich

08/21/2013

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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A survey by the Data Popular Institute pointed out the direction of the consumption of pirated products in the country. The survey took place in May, with 1,501 people a hundred cities across the country.

Rich women are bigger consumers of pirated products. In the image, the Rich Women's reality TV Record. Image | Disclosure

The study shows that nearly six out of ten Brazilians have bought at least one pirated goods in the last year and the biggest consumers of counterfeit products are women of class A and B - 73% of consumers Band A and B have declared purchased pirated product in período.Apesar addition, men are most among consumers of products made 'parallel. 58% versus 55% of female audience

The definition of income groups the Data Popular used in the survey follows the criteria established by the SAE (Strategic Affairs Secretariat) of the Presidency.

In high-income (classes A and B) are families with per capita income above R $ 1,019. The per capita income of less than R $ 291 are on low income (classes D and E).
Belong to the middle class (Class C) families with per capita income of R $ 291 to R $ 1019, this band divided into three subgroups.


Source: UOL - Modern Consumer

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