Tourism

Shopping motivate tourists to stay longer in the state capital

08/14/2013

Tourists interested in buying stay longer staying in hotels in the capital city. This was the conclusion of a survey of visitors lodging facilities São Paulo in the first half of 2013. The study was conducted by the Centre for Tourism, research center of São Paulo Turismo, SPTuris.

March 25: one of the hotspots of consumption paulistano.25 March: one of the hotspots of consumption paulistano.Entre nearly 2.2 million tourists surveyed, 26% identified shopping as one of the main activities undertaken during their stay in the city and, among these, the average night stay was 4.7 days, while the overall average was 3.4 days. Questioned on the day of check out, the majority (25.5%) said they plan to leave the hotel only on Saturday, while among the other day tourists with higher outputs registration is on Friday. To check in, the Monday is still the most sought day.

There is also an increase in the costs incurred in the period of stay in the city: tourists who buy spend on average R $ 2,200.67, while the average spending pattern is R$ 1,745.96, or 26% higher. The origin of tourists remains the largest cities in the state of São Paulo, and Campinas, Ribeirão Preto, Bauru, São José do Rio Preto and others.

Other data also point in comparing the tourists who shop and visitors in general: increases by almost 10 percentage points the proportion of women tourists (34.4% to 43.5%); purchases represent the second largest target of spending in the city (22.2%), behind only hosting (46.2%) and raises the number of people traveling accompanied by spouse (13.8% to 25.4%) and also the interest grows by performing leisure activities in São Paulo (10.5% to 17.7%).


Source: UOL - Modern Consumer

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