Clipping of news on Brazilian Culture, Law and Citizenship
19/06/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Internet shopping has become a habit increasingly common among Brazilians. Market data show that e-commerce sales via the Internet totaled R$ 24 billion in 2012, up 29% compared to 2011. The Embarcou.com, company e-commerce road crossings, conducted a survey involving more than 25,000 people during the first quarter of 2013. Most buyers of bus tickets online, over the period studied, a woman between 42-59 years.
According Henrique Rangel, a partner at Embarcou.com, e-commerce is no longer an environment driven predominantly by young people. "The survey had 39% of purchases made by people between 40 and 60 years. This shows that the internet is no longer an intimidating place for this age group and became more friendly and mostly reliable," he explains.
One reason for this increase is that the extent of digital inclusion. From 2005 to 2011, the number of Brazilians with Internet access increased by approximately 128%. Moreover, with the highest consumption of classes C and ease of access to credit, many people began to travel with greater frequency. According to research from the Institute of Applied Economic Research (IPEA), the 73 million Brazilians with network access, 14.1 mi said they have shopped online.
Source: UOL - Modern Consumer
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This article was translated by an automatic translation system, and was therefore not reviewed by people.