Clipping of news on Brazilian Culture, Law and Citizenship
19/06/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Eye on demand, smartphone makers extend offer dual chip devices. First LG handset with support for three chips coming soon
The number of smartphones with support for two-chip carrier sold in Brazil grew 680% last year and reached 5.4 million units, according to data released exclusively by IDC, iG. This number represents about one third of all smartphones (phones that allow you to surf the internet and install applications) sold in the country in the first quarter of 2013.
In Brazil, there are many distinctions between the prices of the tariffs of operators, is a singularity of our market, "says Leonardo Munin, market analyst at IDC." We see appliances with two chips as a trend in emerging countries. "Other countries like China and India, also have the market for basic phones and smartphones with support for two chips.
According to IDC, the smartphone should represent about 45% of total celularesvendidos in Brazil by the end of the year. In total, sales should reach 28 million units. Some manufacturers even more optimistic, believe that the share of smartphone sales in Brazil is expected to surpass the 50% mark in the last quarter of the year, when sales accelerate before Christmas.
Two factors lead to accelerated growth in sales of smartphones with two chips: the first migration of mobile users basic category where support for two or more chips is successful. Because of the reduction in the price of smartphones due to the Good Law and the "social pressure", many people buy their first smartphone, but seek models support two chips to continue saving on calls.
In addition, the number of people need to walk with two mobiles, one particular number and other professional, is also increasing. Having a smartphone that accommodates two chips becomes a very popular feature for those users. "Many people have cell work, but do not want to give up the particular.'s Why this market is so strong," says Roberto Soboll, director of telecom products from Samsung in Brazil. In early 2012 the company had 12 dual-chip devices, are now 20.
More than a niche
According to Samsung, the devices supporting two chips now represent 45% of all smartphones sold by the company in Brazil during the first quarter of 2013. The main device company focusing on this market is the Gran Duos, Galaxy line. The smartphone, which came to Brazil in February 2013, has a 5 inch screen, 1.5GHz processor with two cores and 8 megapixel camera. The suggested retail price is $ 1400.
LG is another manufacturer that invests heavily in smartphones with Android operating system and supports two chips, mainly models in a lower price range. The second generation of the line Optimus U, announced at the Mobile World Congress, it was meant for the public who want a more advanced device, without leaving aside the two chips. The three models, with prices ranging from £ 499 (L3 II) to R $ 899 (L7 II), are on sale in Brazil.
"We are following the market trend. Last year, we had the line L with one chip, this year has brought the models with two chips," says Jan Petter, sales director of LG Electronics mobile phones in Brazil.
According to the executive of LG, the company plans to launch in Brazil a new smartphone model in the third quarter will be the first of his line to support three chips operators. So far, no major manufacturer offers smartphones with support for more than two chips: sómodelos manufactured by small manufacturers, as well as non-cellular homologadosimportados and sold on the gray market, offer the feature.
Apart from Samsung and LG, Motorola and other manufacturers like Sony also invest in the smartphone segment with two chips. The Xperia E Dual, manufactured by Sony, is the first handset brand to rely on more than one chip. In March 2013, Motorola also announced that its new smartphones input with Android operating system, Google's option to have two chips.
Popular Resources
According to IDC, Android is the most popular operating system in Brazil, representing 87% of smartphone sales in the first quarter of 2013. Other features in the list of those looking for the first (or new) smartphone include touch screen with large size and long battery life. "A good camera and Wi-Fi are also features demanded by consumers," says Barbara Toscano, general manager of marketing phones from LG Electronics Brazil.
Apart from Wi-Fi and 3G, those who can afford more expensive also looking for a phone that offers fast internet also in the street. "The sale of 4G handsets in the first quarter was double our expectations for early 2013," says Munin, the IDC. According to the study, these devices accounted for 4% of sales in the period.
According to the consultancy, as 4G networks are available recently, operators still need to invest in infrastructure to ensure the quality of the connection before more users connect to the network, and reduce prices for the 4G smartphones can become popular. "This should happen in a year or two," says Munin.
Source: Website IG
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This article was translated by an automatic translation system, and was therefore not reviewed by people.