Clipping of news on Brazilian Culture, Law and Citizenship
21/06/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Ministry of Agriculture determines that amount of product of plant origin used in drinks is highlighted in uppercase
Enterprises have already registered within one year to adapt their packaging to the new requirements
BRASILIA - New standards of the Ministry of Agriculture, Livestock and Supply (MAPA) will change the packaging of various non-alcoholic beverages. Instructions released on Thursday by the government determines that the amount of product of plant origin used must be highlighted in capital letters on the labels of powdered drinks, teas ready to use syrup for the preparation of soft drinks (pre-mix), beverages Compound soda and syrup concentrate (guarana, for example). The goal is to increase consumer choice to inform you about the amount of product of plant origin (fruit, foliage, etc.) that will be ingesting when choosing a particular drink.
- This subject had been discussed since 2009, when we began public hearings, also counting with the participation of manufacturers, with the goal of creating standards that put to the consumer more precise information about these drinks. In addition to packaging, the dissemination of these products must also meet the new rules - says Ricardo Cavalcanti, director of the Division of Vegetable Origin ministry.
Normative instructions also prohibit the use of containers such as vials and packaging (plastic tubes), dropper, spray, light bulbs, cups or other measures that may characterize this type of drink has pharmaceutical, medicinal or therapeutic. The orientation of the ministry is to be sold in other types of containers such as bottles and cartons.
Secure information
According to Ricardo Cavalcanti, labels with Quantitative Declaration of Ingredients (QID, its acronym in English) follow the international trend.
- By not allowing these drinks are marketed spray and other forms, for example, prevents the consumer from using a product which is technically just a drink and not have any type of drug action - said Cavalcanti.
Companies that are already registered will map 360 days from the date of publication of standards to suit your packaging requirements. The granting of new records will only be made if companies adapt to the new standard.
In evaluating Maria Ines Dolci, coordinator of Institutional Protest - Consumers Association, changes in packaging should be required in less than a year, since the beverage already knew he was being drafted a new rule on the subject.
- Four years for completion of a public consultation as this is too long. There is, in my view, companies still need to have one year to adapt its products. Anyway, we are evolving. It is another step toward the transparency of information, which prevents consumers from being misled when deciding to buy a drink these - emphasized.
Source: The Globe - Online
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This article was translated by an automatic translation system, and was therefore not reviewed by people.