Clipping of news on Brazilian Culture, Law and Citizenship
06/25/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
BRASILIA - The Permanent Study Group Accident Consumption (Gepac), coordinated by the National Consumer Justice Ministry (Senacon / MJ), yesterday announced a recommendation to companies to make their calls to recall more clearly and concisely and using social networks to disseminate this type of call.
The goal is Gepac companies to use a language easy to understand, with less technical terms, and making use of all available means to disseminate warnings, including social networks and websites.
- Social networks now reach large portion of the population, especially young people. The events of recent days have left this very clear. And our goal is to guide companies to use all available means to make a recall alert - Amaury says Oliva, director of the Department of Consumer Protection and Defense (DPDC) of the Ministry of Justice.
On radio and TV, the phrase should provide a full understanding of all information. In newspapers, magazines and websites, the notice must be prominent and easy viewing. Companies that maintain pages on social networks such as Facebook and Twitter should use these channels to serve the so-called recall.
To help, Gepac created a model to be followed by companies. Among the items that should be reported to the consumer are: what is the default risks, preventive measures, start date of the recall and information channels contact the manufacturer.
- Some sectors are already accustomed to doing recalls and already follow a pattern. But for others the recall is a novelty. Many companies have asked us to do. And the model is also important for large companies used language that sometimes a little more technical, not so clear - explains Oliva.
Created in 2008, the Gepac gathers various agencies to define and promote procedures and strategies to curb the sale of products or the provision of harmful or dangerous. The group also aims to prevent and suppress consumer accidents, and to discuss measures to protect and preserve the health and safety of consumers.
The guidelines were formalized firms in Recommendation No. 01/2013 of Gepac. The first group of the periodic newsletter also contains a summary of recalls conducted in May. Click here (link) to access the report.
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Source: The Globe - Online
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This article was translated by an automatic translation system, and was therefore not reviewed by people.