Clipping of news on Brazilian Culture, Law and Citizenship
06/25/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Question asked by the Consumer Protection website showed that 61% of Internet users do not return to purchase products that showed manufacturing defect
For specialists, companies make bad business to avoid failure to disclose manufacturing spontaneously
RIO - You come back to buy products from brands that have undergone recall? Most Internet users (61%) who participated in the poll conducted by the Consumer Protection website GLOBE answered no, why lose confidence in the manufacturer. The other 39% see no problem in returning to consume its belief that the company has resolved the fault identified.
Given the frequent complaints of adulteration and contamination of foods, such as juices, milk and tomato sauces, and a flurry of campaigns cars, experts estimate that the result of the research indicates that the concept of recall - the convening by the manufacturers to replacement or repair of defective products
- Is still poorly understood in Brazil. On one hand, it is viewed with suspicion by the consumer, on the other, shows that the company may be taking a good practice to ensure the safety and health of their customers.
- The problem is that the recall does not seem to have been fully understood or one hand or the other. The recall is a good practice, but in Brazil, many companies end up making the call only after being forced, after complaints, which ends up raising suspicion among consumers. People wonder: why should I believe in this company if it is not informed about the problem spontaneously? - Analyzes Thadeu Carlos de Oliveira, technical manager of the Brazilian Institute for Consumer Defense (IDEC).
Food and toys
According to Oliveira, Brazil, the auto industry was better understood the importance of conducting recalls immediately after finding some risk to the health and safety of consumers. He cites the case as a good example of an automaker announced a recall that even though there was only one vehicle in the country that had the problem identified. Not coincidentally, the manufacturer is recognized as synonymous with safety.
- Somehow, I think there is greater vigilance about this industry - highlights the technical manager Idec.
To Janaína Alvarenga, a lawyer for the Brazilian Association of Citizen Protection and Consumer (Apadic), the poll results show that consumers are afraid and little information about what occurs during a process of recall:
- In cases involving food and toys, especially the consumer is in doubt about what really happened. There is little information from companies about what was done after the recall. And the lack of information raises doubts about the effective solution of the problem concerning the possible punishment meted out against the company, among other things.
Specialist civil and consumer lawyer Marcelo Nogueira believes that, despite the contradiction - the recall is a good business practice, but ends up causing distrust - the initiative to inform the market that a product may cause damage due to a manufacturing error is positive:
- The company announced the recall will be more careful, it can be until it becomes less competitive, however, will have the opportunity to present themselves as responsible and concerned with the welfare, safety and health of its customers. A brand is an asset for any company, no doubt, and failure is a stain. But if she act fast to identify a problem, you can regain consumer confidence and to improve their production processes - argues.
Until the 9th of August, the National Agency for Sanitary Vigilance is undergoing public consultation the proposal that regulates food recall. The document states that the voluntary recall of foods should be reported to the regulator electronically within 24 hours from the moment the industry know of the need to perform the procedure. Today, the sector is not obliged to inform ANVISA about detected problems with products or performing the collection of goods.
Read more about this topic in
© 1996-2013. All rights reserved Infoglobo Comunicação e Participações SA This material may not be published, broadcast, rewritten or redistributed without permission.
Source: The Globe - Online
Our news are taken in full from our partner sites. For this reason, we can not change the contents of the same even in cases of typos.
This article was translated by an automatic translation system, and was therefore not reviewed by people.