Clipping of news on Brazilian Culture, Law and Citizenship
28/06/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Ministry of Justice data on snake law of e-commerce retail giants 13
Since May 14, the decree regulates the Consumer Defense Code (CDC) in relation to e-commerce / AP Jeff Chiu
RIO - The Secretariat of the National Consumer (Senacon) of the Ministry of Justice (MJ) yesterday notified the 13 major e-commerce companies of Brazilian products and services to report the measures taken for the implementation of Decree 7.962/2013, that since May 14, governing the Consumer Defense Code (CDC) in relation to e-commerce. B2W (which includes American brands, Submarine and Shoptime), Easy Purchase, New PontoCom (CasasBahia, Ponto Frio and Extra), Machine Sales (Ricardo Eletro and Insinuante), Groupon, Free Market, Peixe Urbano, ClickOn, Decolar.com , TAM, Gol, Azul and Avianca have ten days to respond to the notification.
Amaury Oliva, director of the Department of Protection and Consumer Protection, the Ministry of Justice, said the goal is to map the large companies just over a month after the entry into force of the decree:
- Choose the most relevant in size and number of demands on Procons. The rules are simple: transparency, legal certainty and fewer conflicts. The notification is a message to companies.
Experts see as alert notification
According to MJ, the notification is an opportunity for companies to say that they are fully in accordance with the rules of the decree. The document regulates the procurement rules for the entire trading online, detailing basic rights already covered by the CDC. The regulation is part of the National Consumption and Citizenship (Plandec), launched by President Dilma Rousseff to improve the quality of products and services and encourage consumer relations.
Oliva points out that the issue is being discussed in Brasilia this week and are being analyzed ways of monitoring the implementation of the decree.
- The goal is that the consumer knows what sells, who sells and how to sell. If a site has a sales channel for 24 hours, he must also have a service 24 hours - claims.
According to Rodrigo Zimmerman, Direct Talk, a system for virtual assistant, for example, is able to ensure 24-hour service to consumer ecommerce site, since, on average, 85% of the questions can be answered by this tool, which acts much like a search engine for content on the internet, at a cost ranging from £ 0.17 to £ 0.40 per demand:
- About 54% of visits are to search for information that are on the site. What is needed is a channel that facilitates access.
To Ludovino Lopes, President of the Brazilian Chamber of Commerce (Chamber-e.net), notification aims to understand the market and companies are doing to adapt to the 7962 decree.
- They are great companies and I think that all the structures are already set up to respond to all points of the decree. Notification is an important exercise of law enforcement, which has the goal to find the best practices and working together. It is a challenge for everyone. And we work together better.
Research conducted by the Brazilian Institute of Ibero-Client Relationship (IBRC), published exclusively by CONSUMER, on June 16, which evaluated 30 sites in six segments, showed, however, that only two have fully complied with the decree .
- Companies need to understand that we are living social clamor permeates the need for companies to respect the consumer's right, regardless of the oversight function of government. Increasingly, the pressure will be social - says Alexandre Diogo, president of IBRC.
Ronaldo Lemos, a law professor at the Getulio Vargas Foundation, Rio, says that consumer law is very transformed by technology and the challenges it imposes.
- Notification is a warning that MJ will charge the companies consumer protection online. I find it very positive. Of preventive and educational is showing that companies have to adapt. It is a law that has to be fulfilled.
The Decolar.com ClickOn site and state that already meet all the points covered by Decree 7.962/13, the Code of Consumer Protection. The New Dotcom informs that sites CasasBahia.com.br, Pontofrio.com Extra.com.br and base their actions on the implicit obedience of Brazilian law. About the decree in question, the institution reported that "already adequate."
Groupon and Peixe Urbano, collective shopping sites reported having received notice of Senacon and we will respond by the deadline.
The eBay said it's practice "permanently collaborate with the authorities fulfilling the laws" and puts "available to them whenever requested."
TAM and Azul confirmed receipt of the notice and inform you submit clarifications to MJ. Already B2W, Avianca and informed that Gol will not rule on the matter. Easy Purchase and Sales Machine were also sought by GLOBE, but not sent to the positioning time of writing.
Read more about this topic in http://oglobo.globo.com/defesa-do-consumidor/de-olho-no-comercio-eletronico-8817558 # ixzz2XWKy7tQL
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Source: The Globe - Online
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This article was translated by an automatic translation system, and was therefore not reviewed by people.