Clipping of news on Brazilian Culture, Law and Citizenship
03/07/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Who can not live without your smartphone has more reason to feel satisfied with your connected life. According to a study done by ClickSoftware, American smartphone owners currently pay on average U.S.$ 174 in purchasing their smartphones. However, when converting into monetary values, the time saved by doing daily tasks by phone, e-mails and see if guided by maps etc, is up to US$ 12,000.
It seems an exaggeration, but it is possible to understand how it was calculated, since it took into account the average time that the owners spend declared using the device. Thus, the mean time saving was 88 minutes per day. This is equivalent to 22 days off per year as the average cost of an hour of work (in the U.S.) is US$ 22, based on a typical week for 40 hours work. Multipicando, the result was approximately US$ 12,000 (RS 27,000). Among the respondents, 97% reported save time every day using at least one of the 16 types of apps listed in the survey.
The interview online with 2,120 adult Americans (including 971 smartphone owners) was conducted by Harris Interactive in April 2013. "This research calculates a concrete value of the benefits that mobility brings to everyday life and it is evident that the masses suffering from smartphones actually carry an item of great value, much more valuable than the price paid to acquire the device" said Gil Bouhnick, vice president of mobility ClickSoftware.
Applications
The main results showed that apps email, text and social networks lead by frequency of use, followed by apps for games, web browsing, GPS and calendar. Email and GPS applications seem to be more balanced split between business and personal use by smartphone users. Already one out of every five users to email app classifies their level of productivity as extremely productive when using mobile email on your smartphone.
People aged 35 or older are much more likely to list applications for predicting the time between their three most used, while the younger, between 18 and 34 years, sailing in social networking sites more often. Interestingly, 79% of smartphone owners say save up to one hour per day using applications of time, perhaps to avoid delays by seeking the umbrella lying around or get stuck in traffic for delays caused by weather conditions.
"As important as the fact that the results of our research show that the smartphone is powerful, exciting reality is that the current innovation in mobile technology has only scratched the surface of its potential to stimulate success, both in private life and in business "says Bouhnick.
Source: UOL - Modern Consumer
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This article was translated by an automatic translation system, and was therefore not reviewed by people.