Clipping of news on Brazilian Culture, Law and Citizenship
07/09/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Altogether, the value of punishment exceeds R$ 5 million
BRASILIA - The Ministry of Justice imposed a fine on Tuesday to companies Coca-Cola, Vivo and TIM for deceptive advertising. The Coca-Cola was fined R $ 1,158,908.00 for deceptive advertising in offering the drink "Orange Home Cooking". Vivo was punished with a fine of R $ 2,260,173.00 due to campaign "Live Christmas". TIM, in turn, was fined R $ 1,654,236.00 because the campaign "Mil Flirt".
In the case of Coca-Cola, for the Ministry of Justice, there was an offense against the Code of Consumer Protection, specifically the basic right to information and protection against misleading advertising when the owner failed to make clear that the product is a "nectar" not a "juice".
For the Department of Defense and Consumer Protection, Vivo S / A has not demonstrated adequately clear and overt conditions for obtaining real-minute and promotional torpedoes. The advertising message Vivo showed no essential data for the consumer to win £ 500.00 in calls and 500 SMS text messages. Furthermore, it was found that Vivo has sold a number of packets exceeding their operational capacity.
Finally, for DPDC, TIM, announcing the service, the error induced consumers about the receipt of one thousand (1,000) minutes and the granting of torpedoes.
Imposition of fines take into account the criteria of the Code of Consumer Protection. Values must be deposited in favor of the Defense Fund Diffuse Rights (FDD) of the Ministry of Justice, in order to be applied in actions for protecting the environment, public property and consumer protection.
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Source: The Globe - Online
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This article was translated by an automatic translation system, and was therefore not reviewed by people.