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Health

Against obesity, Coca-Cola says it announces more children under 12 years

10/05/2013

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 

 




Accused of collaborating lot for obesity in adults and children, Coca-Cola announced a series of measures to try to improve its global image. One is to stop making advertisements directed at children under 12 years.

In addition, the company said it will increase the sale of soft drinks, juices and teas with fewer calories and will inform, in front of all packaging, energy value of each product.

Coca-Cola will also put in place programs that encourage consumers and make physical activity.

Although we will not disclose more focus on the child audience, some elements of the company's advertising that attract children will continue to exist. The traditional commercial made with polar bears, for example, will not be abandoned.

The company believes that they are not aimed directly at children, but the families.

"Our focus is to make the company part of a solution to the major health issues of the 21st century. Want the company to help the world become healthier," says Marco Simoes, vice president of communications and sustainability for Coca-Cola Brazil.

Smaller can have fewer calories
The company says it will increase the sale of products with low or no calorie, light versions such as soft drinks, juices and teas. It also intends to increase the supply of products with a quantity of about 100 calories per pack (cans and pet bottles 250ml, for example, contain 106 calories each).

In Brazil, currently 23% of the company's portfolio of drinks is low and no-calorie. By 2014, the goal is that all points of sale in the world that have products of Coca-Cola offer at least one option with 100 calories or less.

The company also says it will put on the front of all packaging, the amount of calories in each product. The information is given already in soft drinks with Coca-Cola for about a year.

All packages will also have large tables stating the amount of calories, sugars, total and saturated fats and sodium. This table also already included in the product.

Simoes said the company believes it has an obligation to lead the debate on healthy living. He says, however, that is the wrong idea that the refrigerant is largely responsible for obesity. The responsibility, he says, would be to decreased physical activity and increased calorie intake worldwide.

"We believe that part of our work to educate society about it. People have the perception that the refrigerant can contribute to increased energy intake and obesity, but it is a wrong perception. We have studies that show that on average in Brazil, the refrigerant corresponds to 7% of daily calorie intake real families. an amount not irrelevant, but little is relative to the total, "says Marco Simões.

Incentive sports
Coca-Cola also wants to enhance programs such as Copa Coca-Cola, made in Brazil, which encourages the participation of low-income youth championships in football.




Source: UOL - News

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