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Gambiarras: abundance creates new needs for consumer goods

21/05/2013

This article was translated by an automatic translation system, and was therefore not reviewed by people.


 




Nothing is lost, everything is transformed. Everything. Who never made a kludge cast the first stone. Anything goes, glue, tape, paper clips, clothespin and even saliva to save the situation. But despite the informality of known workaround, a survey by designer Rodrigo Boufleur, held at the Faculty of Architecture and Urbanism (FAU), USP, points out that the gap between production and consumption causes many objects to be used in practice to differently, favoring the production of improvisations that give them new uses.

The hacks are present in day-to-day, in the form of processed products that earn different functions of your design or having its modified form, in order to meet immediate needs everyday.

The research, supervised by professor Maria Irene Szmrecsányi, FAU, gathered nearly 260 contemporary images of hacks in various everyday situations. The designer sought to investigate the existing production behind the improvisations. "Gambiarras can be defined as improvisations utilitarian resources from industrialized" he says. "Any subversion in the use or function of the object to change its purpose, contrary to the original design and function, is an improvisation, which is a kludge," he adds. He cites examples rather simple, like steel wool placed on the television antenna to improve the reception of the image, a serrated knife used as a screwdriver or a slipper placed under the foot of a bike so she would not fall into the sand beach.
The idea of production is related to the work of transformation of the form and function of objects. "In improvisation itself, there is a utility adjustment work, which uses industrial products, resources prevalent in contemporary society, adapting their goals and physical qualities," he says. In his dissertation, presented at FAU in 2006, the designer analyzed the relationship of workaround with the design. "At the time, the study showed the workaround as an alternative way of design." This work proposes an approach Boufleur socioeconomic, from the point of view of consumption, contemplating concepts of Michel de Certeau and Karl Marx.

 
"The abundance of processed products leads to the emergence of new needs, which accentuate the multitude of improvisations and often end up generating new products.
According to the designer, "while the actual industrial products populate our environment, and resources available to perform immediate needs and is involved in the process of creating hacks". Improvisation can be turned into products, as with the use of clothes iron to straighten hair, which would lead to flat irons straightening.

"The Thinker Flusser defines objects as obstacles to the extent that generate the need for new objects that create other obstacles, an infinite chain of production and consumption," he says.

Boufleur account that Marx to theorize about the idea of freight, defined two types of value: the exchange and use. "The economic analysis, however, sticks to just the realization of exchange value. The question is utilitarian side, no matter the realization of the value in use, "he explains. "This causes a gap between the goals of production and consumption, as pointed out by authors Wolfgang Haug and Jean Baudrillard, and manifesting improvisations." Unlike commodity status, the designer says that the production behind the footlights does not imply an economic value because they are made to be worn, not to be sold.

Given the absence of an indicator returned to the sphere of use, Boufleur proposes the complementary concept of "value in use". "This value emphasizes the importance of improvisation as parallel production and industrial goods required to perform our material needs," he says.

The research examples of organized gambiarra into seven categories, which include information and entertainment (rewind cassette tapes with pen, packaging cookies used to extend the range of wi-fi antennas), power (stir the coffee with a toothpick, using spoon to hold the gas drinks), health and hygiene (toilet lid lining with toilet paper, glass cleaner with newspaper), clothing (glasses with tape splicing, repairing zipper with ring keychain), domestic (amendments staves curl hose wheel tire), public space and transportation. "Often, carcasses of automobiles are transformed into carts pulled by animals, using a material more available than natural resources, such as timber," concludes Boufleur.

Will, before that, that steel wool on the TV antenna and the straw making sometimes stems of glasses can continue enxergados the same way?



Source: UOL - Modern Consumer

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