Clipping of news on Brazilian Culture, Law and Citizenship
05/16/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Owners of bars and shops beware the exclusive sponsor of Copa
DAY
Rio - Owners of bars, retailers and even larger companies should be aware of the advertising activity during the Confederations Cup, which takes place in June, and the 2014 World Cup. Yesterday, an event promoted by the Brazilian Association of Advertising Agencies (Abap), FIFA clarified questions about the marketing actions allowed by the federation during the games. Crimes against regulations can be punished with three months to a year in prison.
Consultant Trademark protection FIFA Vicente Rosenfeld explains that the World Cup is a private event, despite having the support of government agencies. Therefore, to ensure the exclusivity of the sponsors is respected, FIFA, with the collaboration of government, will establish areas of trade restrictions around the stadium, which will monitor the moneychangers and street trading, and illegal actions by companies not sponsoring as giveaways and outreach strategies in stadiums.
Shops in areas near the venues will operate normally. The decorating theme, however, can only be done with generic items related to football and Brazil, no association with the event. Ie any element related to the FIFA World Cup, including poster and official emblems, mascots, logos and visual identity can not be used by non-sponsors. "You can seize this moment, without infringing the rights of Fifa," says Rosenfeld.
STREETS adorned
In Rio de Janeiro, is very common custom to adorn the streets for the World Cup. According Rosenfeld, there is a problem that, since not to use advertising elements.
TICKETS
Only the sponsors of the event are allowed to sell tickets to the games. To non-sponsors, is also prohibited the tickets link actions advertising or commercial activities, in order to obtain economic advantage.
AMBUSH MARKETING
Are subject to punishment called ambush marketing by association (disclosure of brands, products or services by direct or indirect association with the World Cup without authorization from FIFA) and ambush marketing by intrusion (exposing brands, business establishments, products, services promotional activity or practice not authorized by Fifa, attracting public attention in local events). For more information, just visit www.fifa.com / protecaoasmarcas.
Source: The Day - Online
Our news are taken in full from our partner sites. For this reason, we can not change the contents of the same even in cases of typos.
This article was translated by an automatic translation system, and was therefore not reviewed by people.