Clipping of news on Brazilian Culture, Law and Citizenship
05/16/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
In Latin America, average spending at the supermarket increased by 13.9% in the first quarter of 2013 compared to the same period last year
Latinos and Asians are filling the grocery cart while Europe and the U.S. lose power consumption
About 60% of the French cut meat from your meals. In Portugal, about 40% of the employed population began to bring food from home to work in 2012, three years before they were 29%
Viviane Cardim Carvalho, with her daughters: "I'd rather spend more to buy the cheapest products" Michel Son
RIO - Higher income, buoyant labor market and abundant credit expanded access to more expensive products in emerging countries. Latin America and Asia are filling the grocery cart as Europeans and Americans face the opposite movement: due to the economic crisis, are losing power consumption and leaving the shelves exactly the same products that are cluttering the pantries of homes in emerging nations.
More than 60% of French cut meat from your meals, according to data from Kantar Worldpanel consultancy; 63.7% of Greeks took to the flesh, fish 60.5%, 51.2% and 48.8% candy drinks alcoholic, about 40% of the Portuguese began to bring food from home to work last year: in 2009 were 29%, reveals the Kantar Portugal.
- The richest countries are moving in opposite the Brazilian and Latin America. The U.S. has taken more effective measures early and prepare to return to a pattern of consumption a little better, which was badly shaken by the crisis. With the exception of Germany, which suffered little, the European countries are too tight paying debt. The consumption of the population fell dramatically and tends to stay that way for some time - Thadeu says Carlos de Freitas, a former central bank director and chief economist of the National Confederation of Commerce (CNC).
- Prices go up forever, so buy the cheapest - says the plumber French Maxime Charpenel, unemployed for five months. With the completion of the engagement, left Paris and returned to her parents' home in Lyon. - My mom stopped buying frozen and started preparing food at home - reiterates.
- There's a lot that I'm not buying due to price and budget - account Gabriel Gallucci, Director of Policy and Legislation for a company in New York. - Definitely, the financial crisis has affected my life. For most jobs are hard to get, do not pay enough. I am consuming far less than a year ago.
Categories that indicate improvement in consumption, in general, grew up in GDP of Latin America. "Products more practical, and hence with higher added value, are increasingly present in the shopping baskets of the region," says Sonia Bueno, CEO of Kantar Worldpanel Latin America.
In Brazil, for example, the sale of finished cake industrialized rose 4.2 percentage point between 2013 and the previous year, while in Argentina, frozen rose from 4.3 percentage point; Colombia, stain remover increased by 5.3 percentage point, in Mexico, iced tea hit 12.6 percentage point and Peru, sunscreens increased by 13.4 percentage points.
- Over the past 36 months, an increase sustainable market basket of Peru, for example, thanks to an improvement in the level of household consumption in the country. Draws attention to the inclusion of new families of classes D and E - O Globo said Fidel La Riva, manager of Kantar Peru, on the fourth day of the series of reports "New habits, old problems", the site has published since the GLOBE Monday.
In Latin America, the average expenditure in the supermarket grew 13.9% in the first quarter of 2013 over the same period last year, but the number of visits did not follow this movement: 191 occasions were shopping, down 3.1%, Kantar points. Even so, it means a purchase every two days.
Danger of default
In Brazil, the ninth consecutive year, according to the IBGE, the consumption expenditure of households grew Brazilian: reached 3.1% in 2012 over 2011. The increase was helped by a 6.7% increase of the salaries of workers in real terms, and the increase in nominal terms, 14% of the outstanding loans of the financial system with free resources for individuals.
- The basket of them (developed countries) are getting face emerging country. The Brazilian family is looking more to the brand than consumers in Europe, for example. There, they want to save. The signs are reversed - analyzes Olegario Araujo, director of service of Nielsen.
Viviane Cardim Carvalho, resident Mirandópolis, south of São Paulo, unfolds in two jobs, as a financial analyst for a company of farmers and marketer of frozen, to ensure that the family can have some luxuries. 48 years and two daughters, one 9 and one 17 year old, she is part of the group of women who did not give up buying an item, even if it is more expensive, the cost-benefit is guaranteed.
- I'd rather spend more to buy the cheapest products. Generally, when using a more care has to take place twice for the same effect. We give priority to some more expensive brands for better result.
Sonia Bueno, CEO of Kantar Worldpanel Latin America, notes that socioeconomic changes are approaching the behavior of other parts of the developed world.
Despite the good economic times and the whole celebration, the new dynamics of consumption in emerging countries, especially in Brazil, makes experts warn of the consequences of this movement: the escalating prices and defaults.
- In which sectors can import, such as durable goods, the effect of high consumption was lower. Already in sectors that can not be imported, as services, the higher income you brought inflation. The issue of inflation in Brazil goes through infrastructure and investments - says Alcides Leite, Professor of Trevisan Business School.
Edgar de Sa, chief economist at Invest HPN, remember that high inflation is detrimental to the country as a whole, because the price increase lowers the purchasing power of the population, especially the poorest people most at risk of being indebted and delinquent.
Source: The Globe - Online
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This article was translated by an automatic translation system, and was therefore not reviewed by people.