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Environmental

Consumers want environmentally friendly product, but spending may not exceed 5%

17/05/2013

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 


 


Green products are dominating the shelves of trade. Even with so many options, there is still resistance at the time of purchase. This is because the cost of such items is always higher compared to traditional commodities.

With environmental issues increasingly on the agenda, it is normal that the ecological awareness has increased among Brazilians. If on one hand the consumer wants to invest in products that are less harmful to the environment, on the other he is not willing to pay more than five percent of the normal value. This is shown by a survey conducted by Protest - Consumers Association.

Consumers leave brands ecologically incorrect, but price is still a determining factor.  analysis was conducted from a survey conducted last year. According to Protest, almost half of respondents said they stopped buying products due to bad environmental behavior of the company.

Of the respondents, 72% said that the last purchase, take into account the behavior of the company, in particular its attitude to the environment. Still, 60% say they rarely or never have information about the environmental impact of the product or the company's behavior. Already 81% of people believe that the label of sustainability and social responsibility are just marketing strategies of companies.

One of the data pointed shows the power that people believe they have in relation to the position and attitude of the companies.
For 75% of respondents, consumption choices can press them to improve their conduct.

GROCERIES: The average household spends about $ 3.624 per year on food inside the home, According to the Bureau of Labor Statistic 'latest consumer data. The USDA estimate for June 2012 found a "moderate" estimate for a family of four is about $ 200 per month. | Picture | Flickr / nomadic_lassA

Source: UOL - Modern Consumer

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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