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Companies violate the law prohibiting tying snacks with toys in Rio de Janeiro

05/20/2013

This article was translated by an automatic translation system, and was therefore not reviewed by people.

 


 


A survey conducted by the Institute Alana points out that only one - between seven major fast food chains in the state capital - is respecting bylaw
 
More than three months after the law passed in the city of Rio de Janeiro prohibiting the bundling of snacks with free gifts, only one of seven major fast food chains stopped selling these kits. A survey by the Instituto Alana showed that only the Burger King across seven major fast food chains operating in the capital Rio is fulfilling the Law 5.528/2012, Alderman Marcelo Piui (PHS), and changed its policy of marketing communications to children . The cafeteria no longer distribute toys in their Club BK combo. Habib's, McDonald's, Giraffe's, China in Box, Gendai and Bob's still illegally promoting their snacks for children supported in tying with toys that appeal to this audience.
 
Last week the Instituto Alana gave a representation to the Procon Carioca and the State of Rio de Janeiro and the Center for Consumer Protection of the Public Defender of RJ, asking that this law is enforced and that appropriate measures are applied in the event of noncompliance with the norm. The document was also submitted to the Department of Consumer Protection and Defense of the National Consumer's Ministry of Justice (MJ-DPDC-Senacon), the Federal Attorney for Citizens' Rights Federal Public Ministry and the Administrative Council for Economic Defense (CADE .)
 
Research, as a recent study by the American Marketing Association, show that the use of toys, collectibles often are great motivators for kids buy their snacks often high in salt, fat and sugar. Foods that eaten in excess and habituation, can cause many health problems and aggravate obesity rates in children.
 
Outlaw
Although the law 5.528/2012 regulates the issue at the municipal, which means you can and should be supervised by Procon Rio, the tying of snacks and goodies being debated in Brazil and internationally, and it is prohibited by the Code of Defense Consumer and therefore subject to supervision by other bodies to whom the representation was delivered.
 
However, due to the continuous use of the practice by fast food chains, the municipality of Rio de Janeiro considered it necessary to strengthen the federal standard locally. In São Paulo, a law that regulated the theme was vetoed by Governor Geraldo Alckmin earlier this year, despite having been approved by state lawmakers.
Thus, the illegal practice still being promoted by restaurants in the state, as well as in several Brazilian cities.



Source: Instituto Alana

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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