Clipping of news on Brazilian Culture, Law and Citizenship
19/04/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Services to weigh the richest, with a high of 8.37%
Manicure: The piano teacher Olga Lena Werner exchanged by small hall, which pays half Domingos Peixoto / O Globo
RIO - Money is not too much trouble for them. But that does not mean they do not know the value of it. They work, travel abroad and can compare the prices of hotels and restaurants, and expensive designer clothes. Belong to the select group of Brazilian class. But inflation has also bothered this group, bringing lifestyle changes. Not quite the tomato, folkloric villain already high prices, which weighs in the pocket of those consumers. But the service, which, driven by the heating of the labor market, rise above the official inflation rate. In the last 12 months, services were up 8.37%, above the advancement of IPCA, of 6.59%.
Even those who are at the top of the pyramid realize prices rising. The miner Tergilene Elias, who founded the network of popular malls Uai, refuses to pay for services exorbitant amount. Tired of the price of parking in São Paulo, where he had a car to circulate the job, dismissed the driver and the vehicle sold.
- Parking now costs more than the salary of the driver. It's cheaper to take taxi - Tergilene says.
For the entrepreneur Alexandre Accioly the problem lies elsewhere. With apartment in Miami and constant air travel, the price of first class was something that always irritated him. How not like to pay so dearly to sleep, as he says, he usually travel executive.
- If I traveled first class in my life was once or twice. I take a sleeping pill and do not issue a superconforto - states.
The irritation was greater in recent times:
- When the dollar was high, we had plenty of room on the plane. Today you make a first-class flight and costs double the executive. I prefer to download this difference in the best hotel suite where I'm going - says Accioly.
A style consultant Alexia Wenk, Stepdaughter president of Amsterdam Sauer, also part of the group of moneyed that values money you have.
Compare prices and buy plane ticket in advance. Owner of a thrift store chic, Leblon, says the habit of panning and buying cheaper parts increased:
- Life is getting expensive. You need to be programmed.
For Patricia Rostock, research director of the consultancy GfK, the high prices of services causes the consumer to assess more carefully what they are paying.
- Being picky is a fact. Consumers who have money and a certain experience and culture, just selecting more - says.
'The richer, more service weighs'
It is not today that inflation began to torment the more affluent. Over the past five years, while the general inflation, measured by the IPCA, was 34.4%, the price of parking, as noticed Tergilene, rose 65.5%. Already airfare, an expense most common to the class A, increased 132.62%. Service domestic employee was 75% more expensive.
- The richer, more service weighs. Their time is usually spent on making more money. So they are dependent on these services. And this type of professional is expensive. Likewise it does not go into any restaurant, do not enter in any room - says economist André Braz, Getulio Vargas Foundation (FGV).
The class grew by 41% between 2003 and 2009, earning 3.2 million members. According to FGV, household income this range is R $ 9,745 per month. For economist at PUC-Rio Luiz Roberto Cunha, the very rise of the new middle class has driven prices to the richest:
- The more expensive domestic servant gets the more people eat out. It is a virtuous circle for those who are ascending socially but vicious to Class A. Looking at the whole Brazilian society is increasingly homogeneous - says Cunha.
The piano teacher Olga Lena, who lives in the Botanical Garden, eliminated superfluous. Before paying R$ 50 for a hand and foot to a large network of salons. When a former opened a nail salon near your home, migrated. Today pays half. Was no longer willing to pay double for, in his words, you serve "coke zero in a bandejinha".
- There are some tricks you can take the same hair dye. Then pay only for labor. Because they put a 300% up - says.
R$ 1000 less in exchange for supermarket
The consultant accessories Roberta Wright, 36 and a resident of Alto Leblon, changed the neighborhood supermarket by a popular network.
- I bought these besteirinhas that make a difference. So I started making monthly purchases. That is a saving of R$ 1000 per month.
For clothes and shoes, Roberta strategy is to buy as little as possible in Brazil. Outside, mostly on trips to the United States (it will frequently to Miami, Los Angeles and New York), mounts not only his own wardrobe, but also that of his two sons, 2 and 4 years
- I like designer bag, but I think crazy pay three times more here than out there.
The adaptation made by consumers also reflected across the counter. There are few restaurateurs who saw the attendance of loyal customers fall. In food more sophisticated, the difference between the price charged in the restaurant and supermarket scares.
A piece of 150 grams of cheese from Serra da Estrela in a traditional Portuguese restaurant Monastery costs R$ 68.90. A piece of cheese 500 grams of the same type out the R$ 14 in Zona Sul supermarket A portion of approximately 300 grams of mango costs R$ 18 in Quadrifogli. Sugar Loaf, the tray with two sleeves palmer goes to R$ 9.05.
With customers thinning, restaurants seek alternatives. The School decided to create a bread menu with prices less indigestible. The supply costs about R$ 70 for lunch on Sunday.
- The Rio is more expensive than Paris and New York. As much as the client is Class A, he's no fool, he travels, he knows begins to react to prices. Today is no longer going to spend R$ 800 in an account - evaluates Elen Casagrande, owner of School Bread.
The restaurant Q Gastrobar Group Quadrucci also recently joined the menu.
- I see clients come at longer intervals and see customers spending less. People want to maintain the habits and spend less - says Eduardo Bellizzi, one of the partners.
Read more about this topic in http://oglobo.globo.com/economia/inflacao-faz-ate-classe-mudar-de-habitos-8158178 # ixzz2Qua4w1Qr
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Source: The Globe - Online
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This article was translated by an automatic translation system, and was therefore not reviewed by people.