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Size S, M or G? End of confusion in sight

03/25/2013

This article was translated by an automatic translation system, and was therefore not reviewed by people.



 


Senai raising measures 10 thousand Brazilians, and clothes may have regional and national standards already in 2014

Scanner collects human body measurements for volunteers to help industry make the most appropriate products to consumers Leo Martins / Agencia O Globo

RIO - When you ask a Brazilian what size he wears, the answer is invariably depends. That's because the lack of industry-standard national causes a person can go from size P to G, the 38-42 second mark. It is a problem that can have its days numbered. An anthropometric study unprecedented in Brazil is developed by the Center for Technology Chemical and Textile Industry - Senai-Cetiq River, with the help of a device called the human scanner, already used by American and European industries. Already been mapped measures 6500 Brazilians from all regions of the country. The study should be completed by July next year, and will generate data tables as regional and national standard. An investment of $ 5 million of its own funds Senai-Cetiq, which will create references for industry to improve the accuracy of the numbering of their clothing. 

- There is still spoon measures 3.5 thousand people to conclude the study, to be credited and accredited nationally and internationally. But the table in the Southeast now will be ready in the first half of this year, Flavio Sabra anticipates, manager of Innovation, Research and Studies Senai-Cetiq and project coordinator. 

The lack of a standard or anthropometric survey - technical scientific measurement of the body or its parts - motivated by a documentary: "Out of the wardrobe - Measures the Brazilian way," director Paul caul, conducted between 2007 and 2012, and which premiered on Friday in the cities of Rio, Sao Paulo and Brasilia. 

Because today, although there are benchmarks established by the Brazilian Association of Technical Standards (ABNT) for male and children's fashion, most manufacturers still use measures to make foreign clothes, shoes and furniture. According to Marcos Gonçalves Fernandes, an economist at the Getulio Vargas (FGV) of Sao Paulo, the practice is repeated since the mid-twentieth century, when the purchasing power of the population was in the hands of Brazilians with European ancestry. 

The documentary also shows that the problem afflicts the Indian urban man, the housewife to TV presenters for the loss of time and money, besides inhibiting internet shopping. The lack of regulation still allows the market bid up some tricks, warns Ariel Vicentini, coordinator of Technology Senai-Cetiq:

- There are brands that use a larger model, but sold as a smaller number, so that the client feels psychologically thin. 

Although the anthropometric reference to be industries worldwide, in Brazil, the subject is still controversial. The president of the Brazilian Association of Apparel (Abravest), Roberto Chadad, for example, advocates the maintenance of standards endorsed by ABNT. 

- The study of Senai-Cetiq us serve only to conference. Who deserves credit are retailers. They have better knowledge of the body of Brazilian wearing. 16 years ago we discussed this issue with the ABNT. This survey was attended by two thousand modellers - highlights the president Abravest. 

Standard for Footwear in the second phase of the study 

According to the superintendent of the Brazilian Committee for Standardization Textile and Clothing ABNT, Maria Adelina Pereira, patterns and male children were established in a consensus from the tables of measures used by companies, in a kind of average. Both norms are voluntary. Chadad anticipates that by the end of this year to finalize the measures ABNT for making female, which corresponds to 60% of the market. 

Oblivious to polemics, Senai-Cetiq bought two more scanners human investment of R $ 160 thousand, and two others specific to accurately grasp the measures of upper and lower limbs and extremities of the body, which will be used in a second phase of the project to generate measures for the footwear industry and protective equipment (gloves and helmets).

Learn how the mapping

Habits: The volunteer, between 18 and 65 years, responds to a questionnaire on consumer habits 

Cabin: Using a special lingerie made of mesh and polyester, the volunteer is positioned in the cabin, where, for incidence of white lights for 60 seconds, 100 measures are mapped to your body. The information is sent to a computer, which creates a three dimensional image 

Tape measure: Volunteer still has 21 measures collected with the use of tape for a technical 

Tables: Data tables with measures result in national and regional standard for adult men and women 

 

Read more on this in # http://oglobo.globo.com/economia/tamanho-m-ou-fim-da-confusao-vista-7931198 ixzz2OYghHukL
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Source: The Globe - Online

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