Clipping of news on Brazilian Culture, Law and Citizenship
26/03/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
According to research by A. T. Kearney, retail and services sectors are most affected by aging population
dosos no longer be a minority in the country in 2030, according to research by AT Kearney
São Paulo - We're getting older. Not just because time passes for everyone, but mainly because we are healthier and have fewer children. Not coincidentally, the life expectancy of the general population is increasing.
This is what A.T. Kearney titled Agequake (or demographic earthquake in free translation into Portuguese) in the study "Understanding the needs and consequences of the aging of the consumer", released on Wednesday. With a consumer market and services adapted to newer companies from various sectors repaginate if needed to reach this new audience for seniors.
Even if the adjustments are much more urgent in most developed countries, the age in Brazil already knocking at the door. In 35 years, the world should have more people with more than 60 years younger than 15. In Brazil, this shift is expected by mid-2030.
The main sectors affected are the services and consumer goods, especially food and personal care. "Companies will need to understand that the elderly population will no longer be a minority," said Carlos Higo, director of AT Kearney.
The Brazilian already wide with an advantage against the aging population in developed countries. Once in countries like Germany, France and Spain this process is already in advanced stage, it is possible to bring the experiences of companies there, which has readaptaram their way to create and produce products.
Enrichment
The survey found an enrichment of the elderly population. For example, in the United States financial assets of more than 50 years accounted for 80% of this market. Last year, they spent $ 17 billion more in cars than younger people, under 50 years.
"We are seeing an elderly population develop with better purchasing power," says Higo. The expectation is that by 2020, the elderly account for 15.4% of domestic consumption - in 2005 this share was 9.7%.
Behavior
The second bias is change in behavior. Unlike the young, who have broad willingness to quit, cars and leads the daily lives independently, elders tend to increase the use of e-commerce.
"Brazilians already likes technology and is very adept of Internet shopping," says Pietro Gandolfi, director of AT Kearney. Contrary to what has been seen, the next generation of seniors has lived much of working age within the technological environment, which should facilitate this access. "The habit of using the technology will continue to generation," he says.
Source: Journal Exam
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This article was translated by an automatic translation system, and was therefore not reviewed by people.