Clipping of news on Brazilian Culture, Law and Citizenship
08/03/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Experts credited to women leadership in the fight for consumer rights
Effective protection through the empowerment of women, says director of international organization
The National Consumer secretary (Senacon) Juliana Pereira da Silva, during interview
PHOTO: GILVADO BARBOSA / THE GLOBE AGENCY
RIO - In control 70% of global consumer spending, according to the Boston Consulting Group, women play a key role in the movement to defend the rights of these citizens worldwide. In Brazil, the movement of housewives had decisive importance in the fight for rights even before the enactment of the Consumer Defense Code (CDC) and is currently owned by a woman the National Bureau of Consumer Protection, the Ministry of Justice. But that purchasing power is not reflected in the same proportion, in occupying leadership positions. Misrepresentations we find in the corporate world, where they occupy only one in five executive positions, are repeated in the consumerist world. The statement is Marilena Lazzarini, one of the most prominent representatives in the Brazilian theme, president emeritus of Consumers International (CI) and chairman of the Brazilian Institute for Consumer Defense (IDEC), which invokes reflection on the date that marks the Day International Women.
- The larger and more structured organizations, the greater the tendency for women to lose that leadership position and this does not only happen in Brazil. It is a cultural issue and very real, unfortunately. Today at Consumers International, despite the president be a woman, the male representatives are still the vast majority - says Marilena.
Moreover, the change in the family, with greater participation of men in household routine, the woman did not take the leading role in decisions about health, feeding and management of the domestic economy, says the expert. Moreover, Marilena underscores the importance of women in citizenship education and consumer awareness:
- All this makes the woman has a strong connection with the consumer and gives legitimacy to address these issues, including what is known as the audience participated with senior government and business. Over the years, his passion for women's theme has been coupled with the technical preparation effort and professionalism.
First secretary of the National Consumer Protection, the São Paulo Juliana Pereira, perfectly fits the profile outlined by Marilena passion, coupled with professionalism. With nearly two decades of dedication to the subject, Juliana reinforces the historic role of women in different fronts of the system of consumer protection:
- The women are in leadership Procons are promoters of Justice attorneys republic, public defenders. We highlight a Brazilian woman, the Marilena who heads the largest association of civil society in the world, CI. Anyway, this is a serious work, and competent leadership. Women are always very conscious and committed to their cause, I hope to have more women each acting in defense of consumer rights is the defense system is in daily as consumers.
For Juliana, his position is at the same time, an honor and a great challenge:
- It is a huge responsibility, because the challenges are many. We live in a time of increased consumption and have worked hard to access is increasingly and quality that our customers are respected, best we have seen in Brazil and an excellent standard in consumer relations.
To McCaullum Helen, director-general of Consumers International, women are the visible face of the movement:
- Women are prominent place in the identification of the effects of unsafe products and insufficient access to basic services. They act as an early warning system that alerts you when something goes very wrong. Effective protection of consumers through the empowerment of women, creating pathways so they can solve problems before they become a threat to the rest of the population.
Onica Makwakwa, director of CI in Africa, goes further:
- As women increases interaction with the market, surpassing the participation of men, it is logical that they also begin to seek ways to make your voice heard in defense of their rights as consumers. This trend could mean that in the future women define the conditions for companies and governments.
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Source: The Globe - Online
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This article was translated by an automatic translation system, and was therefore not reviewed by people.