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Brazilian consumer awareness has increased, says coordinator Idec

15/03/2013

This article was translated by an automatic translation system, and was therefore not reviewed by people.



 




Heloisa Cristaldo
Brazil Agency Reporter

Brasília - Since the announcement of U.S. President John Kennedy on March 15, 1962, the date has been reference to the rights of consumers worldwide. At the time, Kennedy advocated four basic consumer rights: safety, information, choice and be heard. Twenty-three years later, the General Assembly of the United Nations (UN) adopted consumer rights as United Nations guidelines, instituted the World Day of Consumer Rights, celebrated today (15).

In an interview with Brazil Agency, the executive coordinator of the Brazilian Institute for Consumer Defense (IDEC), Fulvio Gianella junior, said the level of consciousness of Brazilians about your rights as a consumer has grown in recent years. Today, in addition to seeking more institutes of defense, he has sought the suppliers directly.

"We can fix that increased the level of people claiming their rights, as seen in the rankings of Procon, the Sindec [National System of Consumer Protection]. This situation shows two things: consumers are more aware and more demanding their rights. "

In 2012, 2.03 million customers were served in units of Procon, distributed in 292 cities. According to Sindec, this amount represents an increase of 19.7% compared to 2011, when 1.6 million consumers used the system.

The cell phone was in service with more complaints Procons (9.17%), followed by commercial banks (9.02%), by credit card (8.23%), fixed by (6.68%) and by financial (5.17%). The sector with the greatest demand was financial (commercial bank, credit card, store card and financial), with 23.85%. With the ranking of procons was also possible to see an increase in demand in the telecommunications (mobile telephony, fixed telephony, cable TV and internet), which jumped from 17.46% in 2011 to 21.7% of the records in 2012.

Fulvio Gianella Junior highlighted the concern of consumer protection entities with the rise of millions of Brazilians to the class C, which generated higher likelihood of consumption. "Over the past ten years, 30 to 40 million people increased their consumption capacity. This is a major concern, because they are people who consumed little before and now have a greater purchasing power. "

Gianella Junior reminded that this new consumer market will want to consume other goods that had no access, which can lead to a purchase barely conscious. "First, because they do not have much information about their rights and are even victims of abusive practices by the market," he explained.

According to the coordinator, the Brazilian is all the time bombarded by consumer society, since childhood. "'Buy it', 'This is important', 'You are only citizen to consume such a thing.' This is being internalized in people. From the moment that is able to encourage their consumption needs, often makes no critical consciousness and then cause a series of problems, such as over-indebtedness and commitment of family income. In addition, children from an early age are already submitted [to the call to consume]. "

Among the biggest complaints of consumers are shopping in ecommerce. According Gianella, many problems faced by citizens are already provided for in the Consumer Protection Code.

Here Complain site data show that up to February this year, the system recorded 346,469 complaints, an increase of 35% over the same period last year. The sectors with the most complaints were from stores, telephone, appliance makers, collective purchasing, TV and pay TV, banking and financial, credit card and department stores.

"I recommend that you always check the suitability of the shop [in which] you will buy. Consider whether it has a physical store, see if you have contacts to resolve problems. Check in social networks complaints made about the store to be sure if she has had problems with other consumers.
It is necessary to take some precautions, "Gianella guides.

Edition: Tereza Barbosa




Source: Agency Brazil

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This article was translated by an automatic translation system, and was therefore not reviewed by people.

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