Clipping of news on Brazilian Culture, Law and Citizenship
03/11/2013
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Adriana purchasing private label products in supermarkets Photo: Luiz Ackermann / Extra
Many supermarkets now focusing on manufacturing their own brands, and consumers may gain. In comparison with traditional items, prices are up to 38% cheaper, as in the case of packaging of rolls of toilet paper 16 whose low value of R$ 24, a traditional designer to R$ 14.80, the Good Price brand, Walmart. The difference in the amount of tin 400g of chocolate is also significant: 31%. The traditional leaves for R$ 5.11, while the Qualitá, Grupo Pao de Acucar, costs R$ 3.49.
The financial educator Reinaldo Sundays, author of the collection "Money no secret," says try the store brands of network is a valid approach:
- Supermarkets sell quality products with competitive prices. With these items, the consumer saves money and can leave that for other purposes.
The physiotherapist Adriana Souto Maior, 43, is one of the consumers who choose this option when you go shopping. In your cart, there is always room for new brands.
- Buy everything from food to cleaning products. Their quality does not lack - states.
Claudia Garcia, 43, also bet on several private label products of networks, such as oatmeal cookies and integrals.
- They are cheaper and very tasty - says.
Segment is growing in the country
The segment of supermarkets' own brands grew by 4.7% in 2012 in Brazil, and these items are present in 56.4% of households, according to research from Nielsen. The home of Pedror Paulo Silva's example:
- I like the price and no one notices the difference between a supermarket and another of a famous brand. I see in your pocket!
The military, for 55 years, says the variety of items is one of the appealing factors:
- Today, the supermarkets have their own brands in all gondolas.
Pedro is not deceived, for the major networks invest in news ever. The president of the Brazilian Association of Private Brands and Outsourcing, Neide Montesano, says these products, nowadays, are also associated with the quality, not just the lowest price.
- It is expected to represent 20% of purchases in five years - says.
Walmart, which has 1,500 items of own manufacture in more than 40 categories to sell Easter eggs. Carrefour also bet on diversity and has nine thousand products unique.
The Grupo Pao de Acucar, formed by the Sugar Loaf, and Extra Assaí, has 2,700 goods by Taeq by Qualitá and the Club of Sommeliers (wine brand of French origin exclusive).
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Source: Extra - Online
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This article was translated by an automatic translation system, and was therefore not reviewed by people.