Consumer News

Brazil now ranks third in consumption of beauty products

02/14/2013

 


Akemi Nitahara
Brazil Agency Reporter

Rio de Janeiro - In six years, spending on services hairdressing in Brazil grew 44%. The country now ranks third in the consumption of beauty products, behind the U.S. and Japan in terms of innovation, the country is also not far behind.

With nine stores in the city, the network appeared Natural Beauty of Heloisa Assis inventiveness , known as Zica, who sought products to treat your hair frizzy. After ten years of research, Zica found a formula to relax and give natural looking curls.

The first store was opened in 1992 and today the network specializes in curly hair wavy and has 1,500 employees. According to the general manager's Human Development Natural Beauty, Ana Claudia Venturini Rizzetom, all network professionals are trained before starting work.

"Today we have a standard process, with service targeted at our salons. This facilitates the training of professionals. All are trained before joining the company. Our selection is more focused on values and attitudes than on experience. About 90% of people who are selected for their first job and 70% of girls are customers already know our culture and the result of the product. "

Besides having its own plant for products, Ana explains that the network has standardized processes. "The Zica follows and believes the time. But today we have all the techniques she invented and standardized in manuals and trained coaches. I think we are ahead in this market because we specialize and every product, every service, every novelty [and are thought formatted] after listening to our customers. "

Edition: Tereza Barbosa


Source: Agency Brazil

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