Clipping of news on Brazilian Culture, Law and Citizenship
23/11/2012
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Other priorities taken into account when the purchases are modern design and ease of use
By Juliana Americo Lourenço da Silva | 19h35 | 22/11/2012
SAO PAULO - The Brazilian consumers prioritize the best price when buying and end up not investing in technological innovations, shows research conducted by GfK. Moreover, they also seek basic technology products and brands in which they trust.
According to the survey, about 104 million Brazilians belong to the middle class, and the class C accounts for 39% of consumption and the B's have 38% participation. This emerging consumer favors both the modern design of a product, the ease of use. The principal business of GfK, Gisela Pougy explains that because of that, the basic technology does not necessarily mean obsolescence, but opportunity for consumers who can now purchase products that previously did not have access
Regarding the average global market, some products show a different representation in the Brazilian market, such as DVD players Player occupying 87% of the market, while Blu-ray is only 10%. In other countries, the participation rate in sales of Blu-ray is 76%. Another example is mobile phones that allow two or more chips that went from 13% to 39% in the preference of Brazilians between 2011 and 2012, while the global average rose from 14% to 25% over the same period.
Source: Infomoney
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This article was translated by an automatic translation system, and was therefore not reviewed by people.