MPF seeks ban on sale of soft drinks H2OH! and Aquarius Fresh
This article was translated by an automatic translation system, and was therefore not reviewed by people.
Action is in the 1st Court of the Judiciary Section of the Federal District. Tags can induce consumers to be confused with water, says MPF-DF.
The prosecutor of the Federal District (DF-MPF) came in last Tuesday (22) with a public civil action in the 1st Court of the Judiciary Section of the DF asking for a ban on the sale of soft drinks H2OH! and Aquarius Fresh.
The MPF argues that the two products have names that refer to water, which could cause confusion. According to prosecutors, the two brands can induce people think that it is water. Refrigerant H2OH! is produced by Pepsi Cola Industry Amazonia Ltda (Pepsico), and Aquarius Fresh is the Coca-Cola in Brazil.
According to Yun, the National Institute of Industrial Property (INPI) could not authorize the registration of marks, because they hurt, according to prosecutors, the Industrial Property Law, which prohibits signs that suggest a false indication of origin, nature and quality of the product. Also according to the MPF-DF, the label of a soft drink using the international symbol adopted by the chemical to the water, whose reproduction would be banned.
"This situation shows disrespect to the Code of Protection and Consumer Protection, in particular in relation to the principles that provide transparency and harmony in consumer relations, good faith," says a piece of the action for annulment of the records and order marketing of products.
Coca-Cola said it will only rule on the matter when it is officially quoted. The G1 also came into contact with Pepsico and awaits response.
Source: G1
This article was translated by an automatic translation system, and was therefore not reviewed by people.
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